1. Use your existing social media followers
2. Join Live Selling, Live Auction and Live Video Sharing groups on Facebook
3. Ask your friends, family and new viewers to share your live video
4. Create a special event, partnership, collaboration or interesting content for viewers
Facebook Live Selling is ultimately both entertainment and shopping in one. In order for you to stand out from other live sellers, you need to be able to interact in a meaningful and interesting way with your buyers – sometimes, this could be as easy as dressing up in an unexpected manner, or by creating a one-off promotion or live experience (e.g. restaurants hosting live cooking lessons) that your viewers want to watch. If even one of these goes viral, you’ll easily be looking at over 300 to 500 followers in a single day who will consistently support your business thereafter!
5. Post regularly and don’t give up
The most important thing about live selling is that you need to be consistent. Have a posting schedule; even if it’s just a recording of what you are already doing in your typical sales process (e.g. a chef cooking meals in the kitchen), consistency is what leads to your viewers to want to come back and support you. Beyond posting regularly, you have to maintain interest in the activity – live selling is not an overnight success, and viewers and followers take time to find you. Don’t give up – start early, start now, and reap the rewards when live selling ultimately takes over the e-commerce industry globally (it’s already 9% of China’s e-commerce market)