How to win customers based on their Chinese Zodiac signs

According to Chinese astrology, people born under each zodiac sign have different personalities and characteristics. As a live seller, you might be curious to understand how each of the 12 other zodiac animal’s characteristics can impact your live selling. 

If you are curious to know how best to approach them during your next Facebook or Instagram live session, look no further as we have prepared a quick, handy guide to help you win customers based on their Chinese zodiac signs. 

Rat 

Characteristics: Quick-witted, resourceful, frugal 

Best way to win them over: Give them coupons 

People born in the year of the Rat appreciate saving and collecting. This means that you should drop exclusive coupons to help them get more bang for their buck and give them a reason to keep coming back! 

Ox 

Characteristics: Diligent, patient, materialistic 

Best way to win them over: Demonstrate deep knowledge about your products 

Do your homework. People born in the year of the Ox know whether the product they are getting does what it says it does. As a live seller, you must demonstrate a deep knowledge of your products. They also appreciate the finer things in life, so you will quickly win them over if you know your stuff. 

Tiger 

Characteristics: Confident, thrill-seeking, magnetic 

Best way to win them over: Keep your live sessions entertaining 

People born in the year of the tiger live for the thrill and need to be entertained. Ensure that you keep things light and exciting during your live selling. Introduce games and live polls to heighten the excitement. This would encourage them to participate and buy your products! 

Rabbit 

Characteristics: Sensitive, artistic, refined 

Best way to win them over: Balance between being polished and down-to-earth 

The fourth animal in the Chinese calendar, people born in the year of the Rabbit know when you’ve put in effort in your live stream. As a sensitive and refined bunch, they appreciate a well-balanced session that is polished while also earnest. So ensure you rehearse a couple of times before you start live selling! 

Dragon 

Characteristics: Outspoken, generous, impatient 

Best way to win them over: Respond to their questions and comments 

Expect a flurry of comments and questions from people born in the year of the Dragon. They will express their happiness, excitement, and curiosity about your products in the comments (and a lot of emojis!)– just be sure you address their questions and return the love!

Snake 

Characteristics: Clever, curious, jealous 

Best way to win them over: Hold auctions for your products to build exclusivity 

People born in the year are clever but also prone to some jealousy. Appeal to their slightly envious side by holding an auction during your live session. Seeing a product they like potentially being snapped up by their competition might just egg them on to make that purchase. 

Horse 

Characteristics: Enthusiastic, opportunistic, irresponsible 

Best way to win them over: Give them a bargain they can’t refuse 

People born in the year of the horse smell opportunity. Demonstrate how the product you are selling gives them so much value; they would be missing out if they didn’t purchase it from you. This means being competitive with pricing and detailed with the pros and the (very minimal) cons! 

Goat 

Characteristics: Creative, cheerful, impulsive 

Best way to win them over: Be positive and bright 

As cheerful people, people born in the year of the goat are drawn to people who radiate positive energy and good vibes. Smile and constantly engage your customers! Your infectious good spirit will keep them engaged. 

Monkey 

Characteristics: Optimistic, intelligent, fickle 

Best way to win them over: Provide them firm options to help them decide quicker 

Being fickle-minded just means that people born in the year of the monkey want the best option. Weigh out the pros and cons of your products, and provide examples and instances of how your product can benefit them to illustrate your point better! 

Rooster 

Characteristics: Charitable, funny, adventurous 

Best way to win them over: Have a sense of humor and show your philanthropic side 

Don’t take yourself too seriously! Throw in some jokes for good measure. If you are passionate about a cause, consider donating a portion of your sales to a charity and highlight this to your customers. People born in the year of the Rooster are charitable and will be compelled to support you even more. 

Dog 

Characteristics: Trustworthy, helpful, pessimistic 

Best way to win them over: Be transparent, reassuring, and honest 

Nothing beats honesty. Be transparent about your products and processes. Sell credible products and ensure you use only reputable services such as trusted payment options so that people born in the year of the dog can shop in confidence with you.

Pig 

Characteristics: Caring, generous, materialistic 

Best way to win them over: Show how your product can benefit others 

Similar to people born in the year of the Rooster, people born in the year of the Pig are caring and generous. They are always looking out for others and enjoy gifting to others. If your products would make perfect gifts for a loved one, don’t be afraid to highlight that! 

So there you have it, a quick guide to help you win customers over based on their Chinese zodiac signs! Now go forth and start selling ahead of the Chinese New Year!